Books:

Deutschman, A. (2001). The second coming of Steve Jobs. New York, NY: Broadway Books.

 

Friedman, T. (2005). Electric dreams: Computers in American culture. New York, NY: NYU Press.

 

Gobe, M. (2001). Emotional branding: the new paradigm for connecting brands to people. New York, NY: Allworth Press.

 

Johnson, S. (1997). Interface culture: how new technology transforms the way we create and communicate. San Francisco, CA: HarperEdge.

 

Kahney, L. (2004). The cult of Mac. San Francisco, CA: No Starch Press.

 

Kawasaki, G. (1990). The Macintosh way. Glenview, IL: Scott, Foresman and Company.

 

Levy, S. (2000). Insanely great: The life and times of Macintosh, the computer that changed everything. New York, NY: Viking Penguin.

 

Articles:

Belk, R.W., & Tumbat, G. (2005). The cult of Macintosh. Consumption, Markets and Culture, 8(3), 205-217, doi: 10.1080/10253860500160403.

 

Block, R. (2008, January 17). Survey finds Apple users have sense of superiority -- no wait, hear us out. Retrieved from www.engadget.com.

 

Chaudhuri, A., & Holbrook, M.B. (2001). The chain effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.

 

Heath, R., Brandt, D., & Nairn, A. (2006). Brand relationships: Strengthened by emotion, weakened by attention. Journal of Advertising Research, 46(4), 410-419, doi: 10.2501/S002184990606048X.

 

Helft, M., & Vance, A. (2010, May 26). Apple passes Microsoft as no. 1 in tech. New York Times.

 

Iyer, R., & Muncy, J.A. (2005). The role of brand parity in developing loyal customers. Journal of Advertising Research, 45(02), 222-228, doi: 10.1017/S0021849905050245

 

Muniz, Jr, A.M., & O'Guinn, T.C. (2001) Brand community. Journal of Consumer Research, 27(4), 412-433.

 

Shapiro, N. (1984, May). A revolutionary new computer. Popular Mechanics, 161(5), 42.

 

Multimedia:

Baca, R., & Rizzo, J. (Directors). (2008). Welcome to Macintosh. [DVD]. USA: Baca Productions.

 

Conan, N. (Performer). (2004). Celebrating 20 years of the Mac [Radio series episode]. In Talk of the Nation. Washington, DC: NPR.

 

Jhally, S., & Alper, L. (Producers). (2003).No logo: Brands, globalization & resistance. [online video]. USA: Media Education Foundation.

   watch No Logo online.

 

Shely, K. (Director). (2009). Macheads. [DVD]. USA: Chimp 65 Productions.

   About Macheads.

 

US Census Bureau. (2007). Computer and internet use in the United States: October 2007, appendix table a. Retrieved December 8, 2010, from http://www.census.gov/population/www/socdemo/computer/2007.html.