The most recent set of Apple ads, the "Get a Mac" campaign, ran from mid-2006 to late 2009. The campaign was the most overtly anti-PC Apple campaign to date, using personified characters of the "Mac" and "PC" (who we are led to assume is Microsoft) and making comparisons between the two operating systems. The Mac is seen as a young, hip guy and the PC as an old, stodgy businessman. The ads have the two characters acting out a brief vignette discussing and comparing the attributes of Macs and Microsoft PCs--or pointing out the flaws of PC systems and strengths of Mac computers.